ZERO EMPTY [MIXOLOGY SPACES]

Current Footprint: Pop-up activations at cultural festivals and bars have successfully tested the viability of dedicated cocktail labs and training spaces for bartenders and spirit educators. These activations demonstrate strong demand for flexible, professional-grade environments that merge hospitality education with experiential nightlife.

 

Sustainable Revenue Model: Revenue streams include workshops, brand partnerships, pop-up collaborations, and ticketed tastings—creating a sustainable mix of recurring and experiential income.

 

Ambitious Expansion Plan: The next phase will establish five flagship ZE Mixology Studios in partnership with nightlife districts, beverage distributors, and property owners. Each studio will anchor a local hospitality ecosystem, bringing educational and experiential cocktail culture to cities across the country while activating underused commercial real estate.

​

Visionary Goal: To build the first national network of bartender-led R&D spaces, cocktail labs, and spirit education hubs—elevating the craft of mixology while democratizing access to the tools of the trade. The ultimate vision is to position ZE Mixology Spaces as both a professional launchpad and a creative laboratory, with the potential to reach recognition on the Top 50 Global Cocktail Bar level.

​

Measurable Impact: This model empowers both aspiring and veteran mixologists to hone their craft, incubate new cocktail concepts, and host community-forward events. By strengthening the bridge between hospitality, culture, and economic development, ZE Mixology Spaces contributes to workforce development, nightlife innovation, and the creative reuse of vacant properties.